I know a *reasonable* amount about advertising and have some experience on an athletic apparel/footwear brand and what continually amazes me is how Nike doesn’t advertise like anybody else in their category. When you ask why, you always hear: “Because they’re Nike.”
Conventional wisdom would suggest that maybe if some of the others advertised like Nike, they’d see Nike’s success too, but it just doesn’t work that way.
Only Nike could make an ad like this, but I think it’s fantastic… almost as good as the Tiger Woods one this summer.
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